Renova Marketing Plan - 4983 Words

Renova Marketing Plan Table of Contents 1. Executive Summary 3 2. Introduction amp; Background 4 3. External Market Analysis 5 Customer Analysis 5 Target Market, Location, Size and disposable Income 9 Competitor Analysis 9 Trends, Growth amp; Size 10 Macro Environment Factors 10 Market Position 11 Market Analysis 12 4. Internal Analysis 13 Current target market 13 Positioning 13 Competitive advantage 13 Financial performance 13 Past amp; Current Strategies 14 Brand Marketing 14 Current Marketing Mix: Four P’s 16 Sales amp; Profits 17 Weakness/Problem 18 5. SWOT Analysis amp; Confrontation Matrix 19 6. Corporate Strategy 21 Customer Fidelity Program â€Å"Rolls on my Mind† by Renova 23†¦show more content†¦for women | Elderly people (+65) | High quality, but lower pricing | | Psychographic Segmentation: Families with young children 0-2 A family with children in this age-range is most likely a younger family, with a fulltime working father, and a part-time working or (temporarily) unemployed mother. Their children are (as most young children) sensitive to irritation around the buttocks area, as they are wiped quite often. Parents obviously don’t want their children to suffer from this. Families with young children 2-6 This family has children that are already a little bit bigger, and the majority of them will now go to the bathroom alone, and can wipe their own buttocks after they are done. However, these children are starting to be interested, probably watching TV, going to school, meeting new friends. They will start to look for models and heroes, and start to influence the purchase-decisions made by the parents, with an opinion and demand of their own. Students living alone This segment lives alone, and has lost its interest for heroes, but the majority is veryShow MoreRelatedRenova Case Study Essay3244 Words   |  13 PagesMarketing Case study examination 2013 â€Å"Renova† Purpose amp; Mission * Definition (What business are we in?) * Renova is a private Portuguese-owned company that manufactures disposable tissues and hygiene products under the brand name â€Å"Renova†. * Purpose (What do we want to be in? * They would like to be Europe’s leading brand that loves the customers, care about them and has a culture * Expand new market in Western EU * To promote the well-being brandRead MoreTnk-Bp: Tread with Caution10644 Words   |  43 Pagesa new CEO in December 2008, by February 2009 they had not been able to appoint a Chief Executive acceptable to both parties. 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It also has  renewable energy  activities in  biofuelsand  wind power. BP has operations in over 80 countries, produces around 3.4  million  barrels of oil equivalent  per day and has around 21,800 serviceRead MoreMedicare Policy Analysis447966 Words   |  1792 PagesOF DIVISIONS, TITLES, AND SUB- Act is divided into divisions, titles, and 3 subtitles as follows: DIVISION A—AFFORDABLE HEALTH CARE CHOICES TITLE I—IMMEDIATE REFORMS TITLE II—PROTECTIONS AND STANDARDS FOR QUALIFIED HEALTH BENEFITS PLANS Subtitle A—General Standards Subtitle B—Standards Guaranteeing Access to Affordable Coverage Subtitle C—Standards Guaranteeing Access to Essential Benefits Subtitle D—Additional Consumer Protections Subtitle E—Governance Subtitle F—Relation to